WELCOME — You’re in the right place.
If you’re 40+ and done pretending everything’s fine, you belong here.
You’ve survived burnouts, identity cracks, crises and midlife pivots.
Now it’s time to build a business that fits who you’ve become — not some performance version of yourself.
This space is raw, real and practical.
You’ll get.
✨Sunday’s podcast episodes (short-because you're busy I know)
✨Weekly posts that hit where it hurts
✨Mindset upgrades and business frameworks you can use immediately
Take a breath, you don't have to do it all at once.
✨Start here → Posts
✨Or listen here → Podcast episodes
Why me
Hey, I'm Ivy — Midlife reinvention Strategist
I’ll help you turn hard-earned experience into a business that finally works for you. No hustle culture BS. No pretending.
Just clarity, strategy, psychology + your story.
I’ve spent 20+ years working alongside people from every walk of life — teachers, psychologists, health coaches, pharmacists, bookkepers, nutritionists and creative entrepreneurs — turn what they know into services that sell.
I’ve walked through burnout myself — and I know how to see the patterns that keep you stuck, so I can guide you to rebel with intention and finally build what you actually want.
What You Get Here:
✨Business strategy without the BS
✨Clarity to stop shrinking
✨Tools to step into action
Stay daring.
Stay awake.
Ivy 🌹
🎙️Sunday Reset Podcast, where we rebuild your mindset, business and life one raw, real strategy-packed episode at a time.
Bring your coffee and your doubt — your next breakthrough is an episode away.
